Best Calling Card

I tell my clients to think of their book as a calling card or marketing tool, not as a money-making venture. Only a small percentage of published books actually bring in the bucks, and usually only to big-name writers. … It might have been true fifty years ago that the best and most popular literary works came out of Random House or Simon & Schuster, but with the advent of new techniques such as desk publishing, print on demand (POD), and e-publishers like iUniverse and …

See the original post here: 
17 Common Myths About Book Publishing and How to Avoid Their Traps …